Conversion and ROI

In the world of SEO we have found that conversion and ROI are largely overlooked. Many SEO professionals get so caught up in where keywords rank and the number of links that are being built that they miss the true gauge of a successful SEO campaign. Of course keywords ranking on page one are going to affect the traffic to the site, but what if the majority of this new traffic leaves after a few seconds because they are not compelled to take the next step?

Conversion is a subject that has been tossed around by many, but what is being done to address this? Is it lack of knowledge? Is the topic of conversion treading into web design and the avoidance of wanting to get involved in the actual design of the site?

We feel that there should always be a discussion of what can be done to improve conversion of new site visitors. Because if this is addressed ROI will soon follow. So force the ROI discussion, it may feel uncomfortable, but in the long run the true objective of optimizing will be achieved.

Branding, PR, & SEO: Send the Right Signals

When you combine PR and Branding with your SEO efforts, then what you get is a triple threat for your digital marketing campaign. By combining those three components you can effectively drive and sustain long term traffic traffic growth to your site. Here are 8 tips on how to successfully create that triple threat. Click here to read more: http://searchenginewatch.com/article/2103243/Branding-PR-and-SEO-Send-the-Right-Signals?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29

BEWARE CNM@xmr3.com

Recently received an email:

RE: Extra Clients – Get back to me

My name is Kyle Sunderland and I was referred to you regarding helping my clients withSEO Service and Web Design Services. If you would like me to refer our Clients to you for a small referral fee, please reply back.

For more information, please reply back with your CONTACT PHONE NUMBER so we can discuss our clients.

Thank you,

Kyle Sunderland
2738 Camino Capistrano Unit 4
San Clemente CA 92672

 

 

 

If you go to this post: http://web-atlanta.com/2011-06-01/another-imposter-poses-as-google you will notice a very similar situation.

Location Based Marketing – 5 Tips to Help Your Business

While many merchants hope check-ins will immediately generate sales, most are
finding that to be far from the case. Turning check-ins into real-world sales isn’t as
easy as it sounds.

As a business owner, how can you ensure your LBM activities impact bottom-line
sales?

1. Pick a Platform – By surveying your customers through existing social media
websites or traditional direct mail see what service your target audience
mostly uses. The check-in services that are favored by your current fans and
customers should be the ones targeted first. Then move to other location
based communities that can tap in to new markets.

2. Stake Your Claim – After you have pick your service, make sure you join
the network and check that all of your current information in the database
is correct. Also by claiming ownership you then gain admin rights to
information the page and enables you to offer deals, specials, and coupons.

To Read the full list of tips click here:

http://searchenginewatch.com/article/2099933/How-to-Make-Sure-

Check-Ins-Dont-Check-Out-Five-Location-Based-Marketing-Tips?
utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sew+%28
Search+Engine+Watch%29

Social Media Regrets

Social Media is something that most of us have participated in, we are either socializing with our friends and family or we are trying to marketing to the people with a social media profile. There is a dark side to social media and the following article talks more about this:
One In Five Users Regret Social Media Activity

Social Media in Plain English

Google Analytics: Now you can track Social Media, maybe….

Some of you might have noticed that there is a new version of Google Analytics.

We are not sure if the new version has been rolled out to everyone yet, but we thought we would point out a new feature that most of you are probably interested in and that is the ability to track social media in Google Analytics.

Great, right? Well there is a catch, the tracking revolves around….surprise….Google!

We will discuss this further on today’s Webinar so I will post more after the event today. Hope you can join us.

With SEO It’s Important To Stay Ahead of The Game!

Google continues “Panda-Mania” with the roll out of Panda 2.1…

Over the past few months a few of us Sharp-Eyed SEO’s have spotted changes in Google’s algorithm and additions to the original Panda Update (or Panda 1.0) which was set in place by the search engine to crack down on content farms and low quality content on the web. Panda 1.0 first rolled out in February which affected about 12% of search results done in the U.S. targeted at removing “Shallow” or “thin”, useless content mostly generated for SEO purposes to ‘Game’ the search engines.

When first installed, many search marketers had little knowledge of the update. It wasn’t until after reading Google’s official blog and other media did many SEO’s finally realize that Google had engineered a new, smarter filter to its search engine algorithm to help get rid of all the wasted space and useless, or copied info out on the web. After it’s initial roll-out, there have continued to be supplemental updates to its original update respectively dubbed Panda 2.0 (an international roll-out released in April) mainly having to do with how the engine incorporates data about the sites that users ‘block‘ into their algorithm. Finally, the recent implementation of Panda 3.0 (officially coined 2.1) introduced a couple of weeks ago, has since spawned a new breed of “Panda-mania” across the search world; causing us to continue our fore-thought into what Google will possibly come up with next!?

Because of all the mayhem, this so-called  “Panda-mania” has indeed been born and rightfully JUST due to all the useless, low-quality content (hot-garbage) on the web presented strictly for the purposes for gaining search engine ranking. The key to success is not just to ‘game’ the search engines or to do what’s necessary to get to the TOP, it’s about working together with the search engines and not just the search engines, the user. What would you (the searcher) like to see if you were to do a search? Helpful, useful, intriguing information; or useless nonsense, most likely with grammatical errors that looks like it was scraped off some other site? Probably the first one right? That’s the ticket…

This is exactly why Google is the undisputed powerhouse that it currently is because of the relevancy factor they’re bringing to the table, giving users websites that are meaningful and related to their searches. Giving the user what they want. It’s almost like Google did some  ‘Spring-Cleaning’ by eliminating and removing redundant, low-quality content that the engine has already previously indexed and ranking sites that are unique and increasingly more useful. The key is to improve the user experience not dilute it with unnecessary content. Whatever the case, the reigning Sheriff in town (Google) has just hired a whole new set of deputies (algorithm updates) to clean things up, make sure you follow the rules (via content creation) or you just may be ousted and run out-of-town.

Thanks For Reading!

~JAWS

Why you should outsource part of your SEO

We outsource our customer service. We outsource our product manufacturing. We are very pro-outsource in the US, that is with the exception of SEO.

We put complex marketing tasks on an intern with little to no real life experience. We pay huge amounts to develop in house strategies that may be obsolete next month and don’t realize it because we only focus on one site in one industry. We set up social media and put out information that nobody cares about.

Does this sound like you? Well this is no surprise because it is very common today.

There are probably many reasons for this, but we feel that the main cause of reluctance is due to lack of SEO knowledge. And not just not knowing what SEO is, but rather the inner working of SEO and how it relates to them and their website.

Often times, we see our website as our greatest accomplishment. It is full of information that has painstakingly been crafted with expert data on the product or service that is offered on the website. More often than not, access to the website is not allowed. This is where the problem begins, and that problem is reluctance to hand over a piece of the website for someone to manipulate it.

Webmasters are also reluctant, but mainly because they are tasked with keeping the site healthy and someone monkeying around on the site spells headaches and hours to fix problems caused by this intruder.

But most companies can actually benefit from using an outside company, and the benefits outweigh the risk by a landslide.

Bottom line….the companies that will be successful in the future are the ones that “get” this. The companies that admit that they do not understand and have the abilty to understand everything about new media. They realize that the education is on going and may never end and while hiring team members to focus on seo and social media is a good idea, it is not the stopgap. There still need to be experts involved. Experts that live in the space every day

Matt Cutts of Google Discusses Domain Name Authority

I thought this was interesting regarding domains and keywords in the domain. Check out what Matt Cutts discusses in the following video. Here he compares brand domain names vs keyword domain names and which is more important and pertinent. Matt Cutts gives us an insight to having your brand name in the domain rather than just stuffing keywords in the domain strictly for the SEO Benefit. He also highlights here that Google may well ‘dial-down’ soon and give a lesser weight in the ranking algorithm to domains containing keywords. Just something to keep in mind…