Matt Cutts of Google Discusses Domain Name Authority

I thought this was interesting regarding domains and keywords in the domain. Check out what Matt Cutts discusses in the following video. Here he compares brand domain names vs keyword domain names and which is more important and pertinent. Matt Cutts gives us an insight to having your brand name in the domain rather than just stuffing keywords in the domain strictly for the SEO Benefit. He also highlights here that Google may well ‘dial-down’ soon and give a lesser weight in the ranking algorithm to domains containing keywords. Just something to keep in mind…

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